In 2025 Sun Protection is In, Tan Lines Are Out

Sun protection is finally getting the attention it deserves in 2025, and the irony isn’t lost on us. Once overlooked or dismissed, sunscreen has become a cultural talking point on TikTok. It’s amusing to think that protecting your skin from harmful UV rays is now considered “trendy” but hey, we’re not complaining.

The Anti-Sunscreen Era: A Look Back

It wasn’t so long ago that TikTok was the Wild West of skincare advice. Misinformation spread like wildfire, with anti-sunscreen claims ranging from outright dismissals of its efficacy to DIY concoctions promoted as safe alternatives. The good news? Experts and even some creators stepped in to counteract these claims with science-backed education.

A notable turning point came when dermatologists began actively debunking viral anti-sunscreen content. Their efforts didn’t just restore trust in sunscreen, they sparked a broader conversation about prioritising sun safety.

Another standout moment was when KIC App CEO Laura Henshaw took to social media during the 2024 Christmas holidays to highlight the risks of tanning and emphasise the importance of sun protection. Her message resonated with thousands, adding a powerful voice to the growing advocacy for skin health.

Sunscreen and TikTok: The Glow-Up of 2025

Fast-forward to 2025, and TikTok’s relationship with sunscreen has undergone a radical transformation. Influencers are swapping tanning oils for SPF, showing off their “glass skin” routines, and even turning sun protection into a lifestyle aesthetic. Viral hashtags like #SPFIsBae and #NoTanlines have garnered millions of views, proving that sunscreen is finally getting its due.

The irony, of course, is that something as fundamental as skin protection is now “trending.” But if that’s what it takes to get people to take sun safety seriously, we’ll take it. After all, protecting your skin isn’t just smart, it’s a form of self-care that never goes out of style.

Healthy Tanning, Sustainably

For those who still crave that sun-kissed glow, there’s good news: you can achieve it without harmful UV exposure. Sustainable self-tanning brands, particularly from Australia, are leading the charge in providing products that deliver a natural tan without compromising your health or the environment. These brands focus on eco-friendly formulations, minimal packaging, and ingredients that are kind to both your skin and the planet. It’s the perfect way to embrace a golden glow responsibly. We recommend Sontse for the sunny solution to a natural, healthy glow - minus the UV rays!

Leading the Conversation

We’ve always believed in the power of sun protection, not just for today, but for your future self and the environment. As TikTok’s conversation evolves, we’re here to provide the education, science, and sustainability that empower this generation to make informed choices.

TBH we are stoked to see the “no tanlines” movement gaining traction. It’s a celebration of healthy skin, individuality, and rejecting outdated beauty standards. By making sunscreen an essential part of daily routines, we’re collectively redefining what it means to “glow.”

In 2025 we are going to continue advocating for sun protection, together we can make 2025 the year that sunscreen became more than a necessity, it became common sense.

While it’s exciting to see the conversation shifting, misinformation still exists. Always seek advice from qualified experts or medical professionals before making changes to your skincare routine.